Pride Party faces moment of truth Print E-mail
Written by Daniel Smith   
Monday, 15 October 2007

Pride PartyEver since the last warehouse style dance party was staged by Pride at the Roe Street Fishmarkets in 2002, punters have called for a return to the warehouse format. 

At that party, we were wowed by performances by Jimmy Somerville and Katie Underwood and many people remember that as their best Pride Party.

Since then, Pride has staged its parties in nightclub venues.  The rising cost of staging parties in warehouse venues, including rising insurance costs, meant that it was difficult for the Pride Party to fulfill its traditional role as a fundraiser for Pride's other activities.

The problem with this has been that the punters have questioned why they should spend $50 to $60 to attend nightclub venues they can usually get into for $10, or less.

And, in the years since 2002, Pride Party attendances have progressively declined.

Feedback has always suggested that dissatisfaction with the venues was the reason for the drop off in attendances.  I have always thought that it was a combination of this, mixed with a generational shift away from the traditional dance party format.

However, this year Pride has responded to concerns about venues and has secured the Belmont Racecourse for this year's party, Universall.

Make no mistake, this is a big risk for Pride.  This event will be costing them heaps and if they don't get a good crowd, it will hurt.

There is plenty of competition for the Pride Party following the Parade, with The Court's renovations now complete, Connections Nightclub recently renovated and Lick Events staging their Girlie Show at the Bakery.  However, Pride has secured a fantastic lineup of entertainment and this year's Pride Party promises to be a very very good night.

I have been closely involved in these events over the years and I have a good sense of how much people have longed for a return to the big dance party event.

There is a real opportunity here for a great dance party, but it will need the most important ingredient - people.

It's up to you.

Check out the Pride Party lineup.  To purchase your tickets online now, click here.

Comments (2)add feed
Risks
written by Andrew Baietta, October 15, 2007 - 12:10:45 pm CDT

I think that we should be hearing more details about HOW they are going to make this party better.

Sure a new venue will help, but at this stage we are just being asked to trust that the party will be as good as they used to be. Of course I will be there, I wouldn't miss it for the world, but I just think people will be more comfortable forking out the $$ if they weren't being made to feel like pride will hurt if they don't.

People make purchase decisions based on what's in it for them, so more focus on the "features and benefits" of the party might be a better way to increase ticket sales.

You'd be surprised how the little details are the ones that impress people about these parties. Things like handing out bottles of water or iceypoles in the early hours of the morning... hot boys with no tops on going around fanning people with palm leaves throughout the night... etc etc... these are the things you don't find at night clubs but you should find at a pride party and these are the things that leave a lasting impression and show an attention to detail worth $60.

Movement too split and back to the ghettos?
written by surrealist, October 29, 2007 - 4:19:37 pm CDT

I went to this and the party was great. Only issues I had were. 1). They held the Lick event the same night so most of the lesbians were doing their separatist thing...further splitting the movement it seems? 2). I would of thought Pride is about making us mainstream, that means flooding the straight bars of Northbridge and being seen and visible don't you think?

Thus from a social movements perspective, Pride failed on both counts. Unification and mainstreaming...

 
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Last Updated ( Monday, 15 October 2007 )
 

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